Coca Cola truck becomes Coca Cola train in Germany
Coca Cola and DB Cargo have agreed to expand the rail portfolio of the soda giant in Germany. By the middle of 2021, thirteen sites in Germany should be reached by rail. By doing so, it saves around 3 million truck kilometres, according to both parties.
The nostalgic image of the Coca Cola truck in Christmas holidays may remain an all time favourite, but with the current push for green transport even this truck may have to make place for a train. Hopefully in Coca Cola livery to keep the public satisfied, but these trains are to spread the popular soda drink through Germany this year.
Shift to rail
It is not the first time Coca Cola uses rail. “In our freight transport, we increasingly rely on rail as short distance deliveries are not always possible”, Coca Cola European Partners wrote on its Linkedin page. “Last year, we saved 1.7 million truck kilometres and 1,000 tonnes of CO2.”
This year the company wants to go a little further in this, and it has selected thirteen sites to integrate in the rail freight network. “Together with Coca-Cola, we are developing a nationwide rail freight network for long-distance transport between 13 connected locations by the middle of the year”, DB Cargo AG writes. This network should save 1,900 tonnes of CO2.