FELB completes makeover with two more experts on board

Photo: FELB

FELB has attracted two more Silk Road experts after the appointment of Uew Leuschner as CEO earlier this year. Jan Rainer Strassburg has become the new COO, and Michael Fraberger the Head of Sales. Both are well-known professionals in the industry, especially on Eurasian rail freight. Both men have taken office at FELB as of 1 August.

FELB (Far East Land Bridge), a railway operator specialised in rail freight transport between Europe, Russia and Asia, has gone through an actual make-over this year. In April, Uwe Leuschner, who previously worked for DB Cargo Eurasia, followed Liliana Krutonog as chief of the company. By then, it had already gone through a rebranding, and a whole new plan was laid out to expand the business.

New impetus

“With Jan Rainer Strassburg and Michael Fraberger we were able to win two absolute experts for our company”, says Leuschner. “With international experience in product management, business development and ocean freight, they will realign the company, making it more demand-oriented, and will make FELB a future oriented and sustainable partner in logistics.

“Strassburg and Fraberger bring new impetus and strength to the team and the company. Their experience, competence as well as their personalities fit perfectly to our vision and corporate culture. We are delighted to have Jan Strassburg and Michael Fraberger join the FELB team”, the CEO added.

The new staff

Strassburg is a proven specialist for product management and business development on the Eurasian corridor. He previously worked for DB SCHENKER Eurasia and has over 25 years of professional experience in the logistics industry. At FELB, he will be in charge of shaping the expansion of international and sustainable business development.

Fraberger will be responsible for the further development of the global sales strategy, but in particular for the product expansion of multimodal services in the area of Eurasian rail container transport. Fraberger looks back on a long career in international transportation. Previously, he worked in the freight forwarding sector as well as in the shipping industry.

FELB’s make-over

Since 2007, FELB has been connecting Europe, China and South Korea by rail. Last year, the Austria-based firm acquired a new main owner – RZD Business Asset. This was part of the reason to change the look of the company. It re-branded and updated its logotype, launched a fresh look for FELB in February 2021 and created a new website.

But it’s not only the looks that are there to impress. For the future, FELB has some interesting plans. For example, the company wants to establish some new platforms in China’s Shangdong province, specifically in Jinan, Qingdao, and Linyi. The region of Jinhua is also of interest.

In terms of routes, it plans to concentrate more on the Zabaikalsk route. The Grodekovo border-crossing between China and Russia is an alternative that the company will pay attention to. “The company has been continuously developing its portfolio of services, routes and product groups. The focus on multimodal services, innovative container solutions and green logistics offers flexibility, customer and demand orientation, service on the pulse of time as well as a sustainability thought to the generation of tomorrow”, FELB explains.

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