ProMedia acquires new titles in mobility sector
ProMedia Group has extended its portfolio to the entire mobility sector by acquiring several titles from MYbusinessmedia. The deal goes in effect today, 1 October 2018.
ProMedia Group is now the new publisher of the leading maritime and automotive brands Schuttevaer, SWZ Maritime, Vaart.nl, Automobiel Management, Driving Business (including the Business Car of the Year), Vraagbaken as well as the Autotechnical Handbook.
With this acquisition, the publishing house focuses on the entire mobility sector, including the transport of goods and people by rail, road, water and air. MYbusinessmedia sells the titles in order to focus on its publications in the field of technology.
ProMedia Group, founded in 2010, now has 55 employees. The organisation is growing rapidly as a publisher of business-to-business journals in the traffic, mobility, transport and logistics sectors. With titles such as RailFreight, RailTech, SpoorPro, Nieuwsblad Transport and VerkeersNet, she informs thousands of directors, managers, entrepreneurs and other professionals every day on developments in their field. The company also organises high-quality national and international conferences and trade fairs in the aforementioned sectors.
Joan Blaas, CEO and founder of ProMedia Group said about the acquisition: “These titles fit perfectly in the portfolio and strategy of ProMedia. Enlargement strengthens our position in crucial parts of the mobility sector. “