Demand for flowers and plants is growing significantly in the global market and is expected to grow by 50 per cent over the next decade. The greatest growth potential is in Asia. In the case of China, flower trade valued of 164.2 billion RMB (21 billion euros) in 2016, and it made up about 30 per cent of logistics revenue. The Netherlands, one of the world’s largest flower manufacturers, importers and exporters, is committed to improving the capacity and quality of the cold chain transportation of flowers to meet the growing and diversifying demands of customers.